Amorin are stepping up their promotions for its Helix twist-open natural cork after reporting a positive early reaction to its innovation. The Portuguese-based cork producer unveiled the Helix at Vinexpo last year and has since been working in partnership with glass bottle manufacturer Owens-Illinois to encourage wine producers world-wide to adopt new closure. Amorin believe it will be “a game changer.” Commenting on the progress made so far Amorin’s marketing director, Carlos de Jesus, said “Consumer and professional reaction to the Helix has surpassed our initial expectations and represents a great basis to continue our work towards sustainable, premium image, wine packaging innovation.”
