Pierre Pringuet, chief executive and vice chairman of Pernod Ricard, has been appointed as the new chairman of the Scotch Whisky Association. He succeeds Ian Curie, the Chief Executive of Edrington who was the chair for the trade body for the past three years. He will remain on the SWA governing council. Peter Gordon, director of William Grant and Sons replaces Mr Pringuet as Vice Chairman of the SWA.
Mr Pringuet will work closely with SWA chief executive, David Frost, and the rest of the Association council to guide the Scotch Whisky industry to further success.