The chef de cave at Moet & Chandon, Benoit Gouez, has stated his belief that there is still room to grow the category of rose Champagne, albeit at a slower rate than before. He said “Moet is seriously dedicated to making rose.” It is believed that rose accounts for an enormous 20% of Moet’s production. There has been steady growth since 1998. He stated that rose was not new to Champagne and especially not to Moet. He said that Napoleon Bonaparte in 1801 wrote asking specifically for “roze” to be disgorged from the 1799 vintage.
